Like every other business, the art business too requires the right platform to attain a proper reach. Art galleries have evolved over the years. The concept of galleries hasn’t remained the same, just like the trading changed when Lexington Code appeared on the market. The way art businesses treated art galleries, the way art lovers treated them have all changed. The excitement that people used to possess to actually walk into an art gallery is not the same anymore. This is because the perception people have about art galleries have changed.
How technology and social media has changed art galleries and art businesses
With the growth of internet, with the ever increasing number of users in the social media sites, art galleries do not see the crowd that was seen in the past. People are often content with viewing art pieces on their computer screen.
Internet significantly helps improve the popularity of the artists. People from all corners of the world can view the artist’s work through the photos on the internet. But talking about art, the reality is often lost when it is viewed on a computer screen.
With the reach social media has, several artists are able to create their own pages and platforms to let people know about their work. This also improves the chances of their art work being recognized by art communities around the world. Negatively, this has also led some artists to undermine the necessity of art galleries to display their works.
Common myths about art galleries – the truths and misconceptions
No website, no social media page can recreate the magic of the art work as much as an art gallery does. This is especially true with photography. If you view a photographer’s click on your screen, no matter how large your monitor is, it might not create the same magic as the real photograph would. Photography, like every other art form is about depicting the unseen unnoticed beauty in the smallest of objects around us. It is all about perception. Here are some common beliefs about art galleries and the amount of truth in these beliefs:
- Setting up an art gallery is a sure way to succeed:
While it is true that art galleries can do justice to your work and thus improve chances of your art work to be sold, it is not true that every art gallery is a hit. As against the internet where anyone can look at the photographs by a photographer, an art gallery would be ideally visited only by genuine art lovers. So this might improve the chance of projecting your art work, your photography to the right audience. But that doesn’t guarantee a sell-out.
- Financing an art gallery is very difficult:
Not really! Finance options for art businesses and artists to project their work have improved. You can easily raise lots of funds to set up an art gallery to display your photography skills. In fact art galleries would also expose your art to potential investors who might be willing to invest and take your art places. And not to forget, most galleries do not require the artists to pay to display their work before the actual exhibition. This is because art galleries are beneficial to both the artists and the gallery owners.
If you are an artist, or someone who wishes to establish an art business, choose the right finance options, concentrate on the marketing and getting on board the best of investors.